8BillionMinds
A face to face learning platform
Discover
My role
I led the redesign of the learning platform for 8BM 2.0, focusing on improving user experience and engagement. Collaborating closely with the founder, I iterated on business goals and revenue streams while identifying user types and their journeys. I created wireframes, prototypes, and user flows to visualize and refine design solutions, ensuring the platform effectively met user needs and business objectives.
Tools
Figma
Process
Discover
Define
Design
Test & Iterate
Timeline
Oct 2023-May 2024
Delving into the problem space
The original product successfully met its foundational goals at launch. However, over time and through user feedback, it became clear that the product had various issues such as user experience challenges, navigation difficulties, and a lack of a unified design language.
We conducted a Heuristic Evaluation based on Nielsen's 10 Usability Heuristics to assess the client's existing website. We identified certain aspects of the site that failed the usability heuristic evaluation, and then included suggestions on how to fix these issues.
Understanding pain points
By synthesizing user feedback, analyzing data, we acquired valuable information about the challenges users encountered. These are some of the prominent pain points that led to user drop-offs.
Insufficient Filtering Capabilities
Limited filtering options for teachers based on experience or price hindered users with specific needs from easily finding suitable instructors.
Visually Unappealing Lessons Page
The design of the Lessons page, particularly for tracking sent requests and their status, was visually unappealing and detracted from the user experience.
Inadequate Teacher Profile Information
Teacher profiles lacked detailed information about the subjects they teach, making it difficult for users to make informed decisions.
Unintuitive Session Booking Flow
The session booking flow was unintuitive, leading to user frustration and drop-offs.
Define
Redefining the goals
Personalize the Experience
Given the platform’s diverse audience, adaptable system that intuitively differentiates user roles, tailoring interactions to individual needs without adding complexity.
Effortless Onboarding
The initial user journey is crucial in establishing long-term engagement. By refining the onboarding experience, we sought to reduce cognitive load and create a smoother transition into the platform’s ecosystem.
Strengthen Identity
We recognized the need to create a visual language that resonates with users and reinforces a sense of trust and brand presence. This involved more than just aesthetics; it was about crafting an experience that feels both engaging and harmonious.
Strengthen Identity
We set our sights on redefining how users engage with content, ensuring that discovery becomes a natural and frictionless part of their experience.
Identifying the users
The 8BM Community has three sets of users:
Teachers: Teach as tutor
Learners : Learn from experts
Sharers : Learn and Teach for Free
From research, we realised that users are using the paltform interchangeable.
Design
Goals & Needs
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Seeks a tutor who simplifies complex topics with real-world examples.
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Prefers a mix of self-paced and live sessions for accountability.
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Values patient, encouraging tutors who understand her time constraints.
Challenges
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Struggles to find time for consistent learning due to a busy job.
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High-quality, personalized instruction beyond generic tutorials.
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Flexible scheduling to fit learning around work.
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Practical, applicable skills for career growth.
Design Iterations
We started by asking ourselves: how do we balance approachability without overwhelming with details? Teachers are not just profiles—they are the core of the platform’s value. Users need to feel confident in their expertise while also seeing the human side of each educator. Likewise, subject cards had to convey structured information efficiently without overwhelming the user.
I began by sketching a few concepts of both teacher and subject cards. Each iteration focused on improving readability, consistency, and emotional engagement. I played with various layouts, experimenting with different elements such as:
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Tags for quick information (like expertise level, subject category, and availability).
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Photos and Names to add a personal touch.
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Concise Bios that gave users a sense of who the teachers are, without feeling cluttered.
Lack of Search Suggestions and Options
The absence of robust search suggestions and options by name or subject reduced users' motivation to explore new lessons.
Shipped Designs
After several iterations, I tested the designs with a small group of users. Their feedback helped me fine-tune the balance between information density and visual simplicity.
Search Results
Profile
Landing Page
Next Steps
From research, it was evident that V1 lacks a uniform and consistent look, so we started with establishing a cohesive and visually appealing design system for 8BillionMInds. This involved creating a comprehensive style guide that outlined color palettes, typography, iconography, and other visual elements. This design system served as a valuable resource for the entire team, fostering collaboration and maintaining visual coherence throughout the development process.
Overview
8Billionminds is a global educational platform that aims to facilitate live, one-on-one learning sessions between people worldwide. By connecting people around the world to share, learn and teach each other, improve global education. The goal was to redesign the platform to enhance user retainment and encourage the sense of community.
Problem
8Billionminds is a global educational platform that aims to facilitate live, one-on-one learning sessions between people worldwide. By connecting people around the world to share, learn and teach each other, improve global education. The goal was to redesign the platform to enhance user retainment and encourage the sense of community.
Explore
Design Guide
From research, it was evident that V1 lacks a uniform and consistent look, so we started with establishing a cohesive and visually appealing design system for 8BillionMInds. This involved creating a comprehensive style guide that outlined color palettes, typography, iconography, and other visual elements. This design system served as a valuable resource for the entire team, fostering collaboration and maintaining visual coherence throughout the development process.